Last Updated: August 28, 2026
Introduction
The Jim Allen Group (“JAG,” “we,” “us” or “our”) is committed to respecting your privacy and protecting your personal information when you visit JAGParade.com, use our mobile applications or interact with our related digital products and services. To provide these services, we may collect, process and retain certain personal information about you.
We take the privacy and security of your personal information seriously and strive to be transparent about the types of information we collect, how we use it, why we use it and with whom it may be shared. This Privacy Policy describes our privacy practices and the choices and rights that may be available to you regarding your personal information.
About This Policy
This Privacy Policy applies to JAGParade.com, our mobile applications and associated digital products and services (collectively, the “Services”). The terms governing your use of our Services are defined within our Terms of Use.
We may develop and release new products, features and services from time to time. If these changes materially affect how we collect, use or share personal information, we may update this Privacy Policy or provide additional notices as appropriate.
The Types of Personal Information We Collect About You and How We Use It
For the purposes of this Privacy Policy, personal information is considered to be “any information that can be used to uniquely identify you or that can be reasonably linked, directly or indirectly, with you.” The specific pieces of personal information we collect about you depend on how you use our Services and the features with which you interact. However, the general categories of personal information we collect about you are described by the following:
Account and Profile Data
We may collect information that you provide when you create or maintain an account or profile, register for features, participate in programs offered through our Services or otherwise interact with us. This information may include your name, email address, phone number, mailing address, account preferences and other information you choose to provide.
You may be able to review or update certain information and preferences through the Services. You may also opt out of certain communications as described in those communications or through available account or preference settings.
Usage and Device Data
We may automatically collect information about how you access and use our Services. Depending on the Service and device you use, this information may include:
- Internet Protocol (IP) address and other online or device identifiers;
- browser type, device type, operating system and language settings;
- pages, screens and features you visit or use;
- dates, times and duration of interactions with our Services;
- referring pages, links and other interactions with our Services;
- application performance, diagnostic and error information; and
- information collected through cookies, pixels, software development kits (SDKs) and similar technologies.
We use this information to operate, maintain, secure and improve our Services, understand how users interact with them, troubleshoot technical issues and measure the effectiveness of our content and marketing.
Activity and Preference Data
When you use interactive features of our Services, we may collect information about your activity and preferences. Depending on the features you use, this may include homes or builders you view or save, favorites, QR code interactions, participation in rewards or promotional programs and other interactions with the Services.
We use this information to provide requested features, personalize your experience, administer programs and promotions, understand engagement with the Services and improve our products and services.
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, local storage, software development kits (SDKs) and similar technologies to operate and improve our Services, remember preferences, understand how users interact with our Services, measure performance and support advertising and marketing activities.
Cookies are small data files stored on your device or browser. Similar technologies may perform comparable functions within websites and mobile applications.
Depending on your browser, device and applicable law, you may be able to manage certain cookies and tracking technologies through browser settings, device settings or privacy controls made available through our Services. Disabling certain technologies may affect the functionality of some portions of the Services.
Sharing of Personal Information We Collect
We may disclose personal information to third parties for the purposes described below. We do not sell or rent personal information in the traditional sense for monetary compensation. Depending on applicable law, certain disclosures involving advertising or analytics partners may be considered a “sale” or “sharing” of personal information even when no money is exchanged.
| Categories of Recipients | Reason for Sharing |
|---|---|
| Vendors and Service Providers | We often work with vendors and service providers who help support our business; for example, by providing technical infrastructure to support the operation of our service or performing other business functions on our behalf. In such cases, we may need to provide them access to information about you so that they can deliver these services to us. |
| Advertising Partners | Advertising partners help us to deliver targeted, personalized content to you through our service. The use of advertising partners may involve the sharing of certain information about you. This information is shared to enable us and our advertising partners to understand your interests and preferences, and to deliver advertisements that are the most relevant to you. |
| Law Enforcement Agencies | In certain circumstances, we may be obligated to share information about you with law enforcement agencies, regulators, and other government authorities when we have a good faith belief that it is necessary to do so to comply with the law (both within and outside the United States). We may also share information about you with these entities when we believe it is necessary to detect, prevent and address fraud, the unauthorized use of our products and services, violations of our terms of use or other policies, and other harmful or illegal activity; or when it is necessary to protect ourselves, you or others (including as part of an investigation or regulatory inquiry), or to prevent death or imminent bodily harm. |
| Affiliated Businesses | We may disclose information about you to third parties as part of any merger, acquisition, sale, or financing agreement. In such cases, we will continue to protect personal information in our possession in accordance with this Privacy Policy, and will provide notice before any personal information is transferred to the new owner or custodian, or becomes subject to a different privacy policy. |
Personal Information Retention and Protection
Protecting the confidentiality of any personal information we have collected about you is of utmost importance to us.
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide and maintain our Services, comply with legal and regulatory obligations, resolve disputes, enforce agreements and protect our legitimate business interests.
The appropriate retention period may vary depending on the type of information, the purposes for which it is processed and applicable legal requirements.
We also implement and maintain appropriate technical and operational controls (including encryption and access control measures) to protect your personal information while it is stored on our systems. With that said, please note that no system or data transmission is ever completely secure. While we make all reasonable efforts to protect the confidentiality of the information we collect about you, we make no guarantees, representations, or warranties with respect to the security of your personal information during storage or transmission.
Some information we collect about you may be associated with an account you maintain through our Services. To help protect your account, we encourage you to use a strong password that is unique to your use of our Services, never share your password with anyone, never store your password in an insecure location or manner, and log out of your account when you are finished using our Services. If you suspect that your password may have been compromised or that your account has been used in an unauthorized manner, we recommend you change your account password immediately. If you require any assistance with changing your account password, please contact us using the information and methods provided in the “How to Contact Us” section of this Privacy Policy.
Requesting Deletion of Your Personal Information
Subject to applicable law and certain exceptions, you may request that we delete personal information we have collected about you. In some circumstances, we may retain certain information where permitted or required by law, including where the information is necessary to complete a transaction, maintain security, prevent fraud, comply with legal obligations, resolve disputes or exercise or defend legal claims.
Please note that deleting your personal information may result in the loss of access to certain features or portions of our Services.
To request deletion of your personal information, please contact us using the information provided in the “How to Contact Us” section of this Privacy Policy.
Notice to California Residents
If you are a California resident and applicable California privacy law applies to our processing of your personal information, you may have certain rights regarding your personal information.
Depending on the circumstances and subject to applicable exceptions, these rights may include:
- the right to know about the personal information we collect, use, disclose, sell or share;
- the right to request access to specific pieces of personal information;
- the right to request deletion of personal information;
- the right to request correction of inaccurate personal information;
- the right to opt out of the sale or sharing of personal information, where applicable;
- the right to limit certain uses and disclosures of sensitive personal information, where applicable; and
- the right not to receive discriminatory treatment for exercising applicable privacy rights.
Exercising Your California Privacy Rights
If you are a California resident and applicable California privacy law provides you with rights regarding your personal information, you may submit a request using the information provided in the “How to Contact Us” section of this Privacy Policy.
We may take reasonable steps to verify your identity before processing certain requests. You may also designate an authorized agent to submit a request on your behalf where permitted by applicable law.
We will not discriminate against you for exercising privacy rights provided to you under applicable law.
Sale or Sharing of Personal Information
California law provides consumers with certain rights regarding the sale or sharing of personal information. Where applicable, we provide mechanisms for California residents to exercise these rights as required by law.
If applicable to our data practices, we will also process qualifying browser-based opt-out preference signals as required by California law.
Notice to Canadian Residents
Under Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), businesses that collect the personal information of Canadian residents are required to adhere to a series of privacy principles concerning their handling of such information, including the principles of accountability; purpose; consent; limited collection; limited use, disclosure and retention; accuracy; safeguards; openness; access; and compliance.
This Privacy Policy explains our support for the principles of accountability; purpose; consent; limited use, disclosure and retention; safeguards; openness; and access. The principles of limited collection, accuracy, and compliance are addressed below:
Limited Collection
We limit the information that we collect about you to that which is necessary to support our business and to deliver our products and services to you in accordance with this Privacy Policy.
Corrections
You can make corrections to any personal information that we have collected about you by updating your account settings and preferences. If you require assistance in making these corrections, please contact us directly using the information and methods provided in the “How to Contact Us” section of this Privacy Policy.
Complaints and Access Requests
If you are a Canadian resident and wish to request more information about our privacy practices, to request details regarding the personal information about you that we have collected, or to file a complaint, please refer to the “How to Contact Us” section of this Privacy Policy for more information.
Transmissions of Personal Information Across International Borders
The personal information of Canadian residents may be transmitted to the facilities of third-party service providers in the United States for processing and storage in accordance with the purposes described in this Privacy Policy. All parties involved will abide by the terms of this Privacy Policy. Our service providers are subject to certain safeguards, including the execution of a Non-Disclosure Agreement and the requirement that any personal information provided to them be destroyed upon completion of the service or returned to us. Personal information processed in the United States may be lawfully accessed by U.S. courts, law enforcement and national security agencies as described in the “Sharing of Personal Information We Collect” section of this Privacy Policy.
Use of Our Services by Children
Our Services are not intended for use by children under 13 years of age. We do not knowingly collect personal information from or about children under the age of 13. If you are under 13 years of age, please do not use our Services or provide any of your personal information to us.
If you are a parent of a child under the age of 13 and become aware that your child may have provided their personal information to us, please contact us using the information and methods provided in the “How to Contact Us” section of this Privacy Policy.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will post the revised Privacy Policy through our Services and update the “Last Updated” date at the top of this Privacy Policy.
If you have questions about changes to this Privacy Policy, please contact us using the information provided in the “How to Contact Us” section below.
How to Contact Us
For questions about this Privacy Policy, our privacy practices or requests regarding your personal information, please contact us at [email protected]